We welcome you to the second day of the fanfare program at the Brno Biennial.
Being fascinated by the transformation of audio into visible shape, we find it compelling to reflect upon the decisions within this process further. Since the aesthetic applications made when creating visual design reflect subjective translations of the designers interpretation, we find in visual design a direct link to the choices expressed in music. With a growing interest in the relation between music and design, we therefore dedicate our focus to the interlink between the two and proudly present the launch of our new fanfare initiative “Parallels of the Equator”. With this ongoing project, we will returningly investigate and promote the correlation between graphic designers and makers of electronic music, by inviting 3 different designers to transform an unreleased track by a skilled producer into visual language, we aim to establish an increased collaboration and focus on the translations of sound.
For the first edition of the project, we present the graphic translation by 3 designers based on until now unreleased tracks by Simon Weiss. Simon is a multitalented artist/producer/DJ who looks for creative development in every stage of his music production. Whenever Weiss starts working on a record, he creates a landscape where he imagines the music to take place. Using this as a definition of his interest in visual translations, Simon made a perfect match for the first edition of this project.
First edition of Parallels of the Equator is designed by designers from different backgrounds, countries and design institutions all sharing experience and interest in record design:
Noëm Held (DE) is a young graphic designer who graduated from the Gerrit Rietveld Academie in 2015. Held possesses a deep passion for both designing and dancing to raw dance music. As the organizer and co-initiator of a series of Amsterdam parties that went by the name Caravan, Held dedicated his focus to music. The paths of Noëm and Simon Weiss have already crossed and it was therefore a logical choice to invite Noëm to go wild to his music once more.
Merijn Hos (NL) graduated in 2004 from the HKU and is a visual artist who has a had a long and profound experience with music in relation to graphic design. Merijn has been designing record sleeves for 030303RECORDS and furthermore been art directing and designing for numerous music festivals.
Nathanaël Reuling (NL) graduated at the Graphic department of Artez in 2015 and is now running his own studio Studio Jean-claude & Pierrot. He is in fact the brother of Simon Weiss (Isaie Reuling) and the two have been working intensively on music-related art projects such as “The Experiment”. Besides this Nathanaël has also been designing and silkscreening record sleeves for Simon Weiss and he recently created the video for Ghost.
The record package is available for purchase in a very limited edition.